Looker Expands the Power of Its Data Platform with Sales Analytics Application and Powerful Third-Party Developer Features

SANTA CRUZ, Calif. & LONDON–([1])–Today at JOIN: The Tour London, Looker[2]’s
annual global roadshow, the company announced a significant addition to
its cloud-based, modern data platform product offering with a new
application, Looker for Sales Analytics, designed to deliver
comprehensive insights to sales organizations to drive revenue. This
expands its suite of purpose-built applications to address the
analytical needs of sales teams alongside its current offering of Looker
for Digital Marketing and Looker for Web Analytics applications. In
addition to this new purpose-built application, the company is
announcing a significant expansion of support and tools for the
developer ecosystem to build the next-generation of data experiences.

“The power of a data platform is measured by its ability to deliver
actionable information and insights into the hands of every employee
when they need it,” said Nick Caldwell, Chief Product Officer at Looker.
“This announcement deepens our promise to empower every employee with
dependable data by introducing new purpose-built experiences along with
third-party developer features that pave the way for the availability of
a suite of data applications on the Looker platform.”

Today’s workforce is demanding more access to data than ever before.
Combining that pressure with the proliferation of business-critical SaaS
applications has created massive amounts of data in software silos and
it has been difficult, if not impossible, for legacy Business
Intelligence (BI) offerings to keep up. Looker’s platform approach is
uniquely different in that it not only eliminates these SaaS data silos
and allows for a unified view of the business, it also breaks the mold
of traditional BI by delivering data and insights into the operational
workflow of employees at the exact moment that the information is
necessary for a decision. Now, with new developer tools and
purpose-built applications, companies can benefit from data-driven
experiences designed to meet the unique needs of every department and
every employee in the business.

Purpose-Built Applications

Looker applications are specific data-driven experiences tailored to the
unique needs of critical business functions in the business. The
plug-and-play Looker for Sales Analytics application provides the entire
sales team with a single console to track and take action on pipeline
management, quota attainment, and sales efficiency.

  • Sales representatives now have a clear, complete view into
    quota attainment and pipeline health to easily identify the most
    promising opportunities.
  • Sales managers and leaders can now get a 360o view
    into what makes a top rep successful and identify strategic
    opportunities in new segments and regions.
  • Sales operations leaders now have a highly-customizable,
    unified view into all sales data to make each function within sales
    more effective and efficient while also allowing reps and managers to
    self-serve with pre-built reports.

“We’re already big fans of Looker because of the huge impact it’s had
across the sales organization,” said Steven Lucas, Head of Customer
Experience at Receipt Bank. “We rely on massive CRM data sets to
understand our customers. With Looker, each member of the sales team is
emailed their Looker CRM dashboard in the morning allowing them to
quickly prioritize their day, and we can measure the effect these
actionable insights have made by the afternoon. The results of this type
of access and actions have allowed us to reduce monthly involuntary
churn by 92% in just two months.”

Building on the Platform

In addition to Looker built applications, the company is announcing
several significant tools to empower the developer community to build
their own applications and data-driven experiences. New visualization
tools are also being introduced to provide customers with even more
flexibility to present data in whatever way will be most comprehensible
to their audience.

  • JavaScript Embed SDK: Laying the foundation for developers to
    create third-party Looker applications, the JavaScript Embed SDK
    delivers more control when building an interactive data experience.
    Creating a more seamless analytics experience that is more accessible
    to less technical users, this feature enables functionality and
    workflows not previously available.
  • Open Source Tools: The Looker Open Source tools underscore the
    value of the platform for developers to fulfill any use case supported
    by the Looker API. Organizations will be able to develop their own
    custom or embedded data experience without compromising time-to-value,
    human resources or brand experiences. Tailored solutions are created
    quickly and easily to share within the community to eliminate the
    monotony of manually fixing minor issues and allowing teams to focus
    on larger strategic projects.
  • New Visualizations: Adding to its current library, Looker is
    introducing four new visualizations options — waterfall, box plot,
    trellis and word cloud — to ensure its customers can visualize what is
    happening in their business in a number of different ways. Waterfall
    is particularly useful for sales and financial use cases, box plot is
    ideal for statistical analysis, trellis is a powerful way to break a
    single chart into a series of smaller charts to easily compare complex
    data and word cloud is a useful way to visualize free form text.

“As business users contributed more to our LookML repository, we found
that our Data Engineering team was spending more and more time reviewing
stylistic elements in addition to focusing on core reporting business
logic,” said Ryan Tuck, senior data engineer at Warby Parker. “We built
upon the functionality of lookml-parser, a tool built at Looker, to
create our open-source lookmint library and automate most of the
stylistic checks run on our codebase. Since we’ve automated these
routine checks, we’ve streamlined our pull request process and have
improved the quality of our codebase. Pull request reviews now primarily
focus on the overall business strategy and why features are being
implemented, rather than smaller details.”


The Looker for Sales Analytics application is available today in beta.
The previously announced Looker for Digital Marketing and Looker for Web
Analytics applications[3]
are out of beta today and are now generally available. The Looker open
source tools
[4] are available today, with the JavaScript Embed SDK
expected to be available at the end of April and the new visualizations
rolling out by June 30, 2019.

Learn more

About Looker

Looker is a unified data platform that delivers actionable business
insights to every employee at the point of decision. Looker integrates
data into the daily workflows of users to allow organizations to extract
value from data at web scale. Over 1600 industry-leading and innovative
companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft
and Kickstarter have trusted Looker to power their data-driven cultures.
The company is headquartered in Santa Cruz, California, with offices in
San Francisco, New York, Boulder, London, Tokyo and Dublin, Ireland.
Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech
Capital Partners, Premji Invest, Redpoint Ventures and Goldman Sachs.
For more information, connect with us on LinkedIn[5],
and YouTube[8]
or visit looker.com[9].

Looker and associated marks and trademarks are registered trademarks
of Looker Data Sciences, Inc. All other company and product names may be
trademarks of their respective owners.

This press release contains forward-looking statements including,
among other things, statements regarding the expected performance and
benefits of Looker’s offerings. The words “believe,” “may,” “will,”
“plan,” “expect,” and similar expressions are intended to identify
forward-looking statements. These forward-looking statements are subject
to risks, uncertainties, and assumptions. If the risks materialize or
assumptions prove incorrect, actual results could differ materially from
the results implied by these forward-looking statements. Risks include,
but are not limited to delay in product availability, failure to meet or
satisfy customer requirements, and slower than anticipated growth in our
market. Looker assumes no obligation to, and does not currently intend
to, update any such forward-looking statements after the date of this
release. Any unreleased services, features or products referenced in
this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who
purchase our products and services should make their purchase decisions
based upon features that are currently available.


  1. ^ (www.businesswire.com)
  2. ^ Looker (cts.businesswire.com)
  3. ^ applications (cts.businesswire.com)
  4. ^ open source tools (cts.businesswire.com)
  5. ^ LinkedIn (cts.businesswire.com)
  6. ^ Twitter (cts.businesswire.com)
  7. ^ Facebook (cts.businesswire.com)
  8. ^ YouTube (cts.businesswire.com)
  9. ^ looker.com (cts.businesswire.com)

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