Pressland Announces ‘Universal News Identifier’ (UNID) to Fight Fake News and Misinformation Online

VANCOUVER, BC / ACCESSWIRE / September 3, 2019 / Pressland, a wholly owned subsidiary of Codebase Ventures Inc. (“Codebase” or the “Company”) (CSE:CODE)(FSE:C5B)(OTCQB:BKLLF), today announced the launch of a new initiative that will accelerate its mission to fight fake news and misinformation online.

The Universal News Identifier ([1] ), or UNID, is an open initiative to help publishers, journalists and other news organizations gain greater transparency across digital platforms to help restore audiences’ trust in their work.

Pressland is building a data management platform that fights fake news and misinformation by bringing greater transparency to the news creation process. The company’s proprietary software collects, analyzes and indexes the media’s around-the-clock production data. This data will be offered to social networks, search engines and news distributors as a SaaS product. Pressland recently announced a new milestone, with 10 million articles, two million tags and 200,000 authors indexed and analyzed.

UNID is the first of many of Pressland’s planned initiatives currently under development. When complete, the Universal News Protocol will serve as an open resource for the news industry.

“When it comes to data standards, other industries are years, if not decades, ahead of news,” said Jeff Koyen, CEO and Founder, Pressland and Chief Strategy Officer, Codebase Ventures Inc. “These standards give consumers confidence when they book a hotel room on a travel website, for example, or search real estate listings. This is the level of trust Pressland intends to bring to media business, and UNID is just the beginning.”

Unique UNID tags are created to identify articles and other news items as soon as they are published online. Semantic markup is then used by Pressland to:

  • Index the production data associated with this article, including the professional credentials of reporters, editors and publishers and their related work;
  • Track the distribution of this article across digital channels, including social media and third-party apps; and
  • Make this data available to clients, partners and other third parties using the Pressland API.

“Pressland’s goal is to create individual ‘flight data recorders’ for every published article and news item,” Koyen continued. “These packets of data, identified by their UNIDs, can be used to separate real news from fake, and prevent the spread of misinformation before it can go viral.”

UNID is interoperable with existing semantic web protocols, and it’s plug-and-play with major content management systems. Participation is strictly optional: Pressland’s data analysis platform does not require any technical changes on the part of publishers for their work to be indexed and verified.

More information is available at the UNID website,[2].

“Data standards that increase transparency and trust are long overdue for journalism,” said Brian Keane, Director, Codebase Ventures. “We’re excited to support Pressland as they lead the charge in this ground-breaking and vitally important development.”

Pressland is led by Koyen, a technology entrepreneur, veteran media executive and award-winning journalist who has worked for Wired, The New York Times, Forbes, Digiday and other news organizations around the world. He’s made media appearances that vary from Scarborough Country to the Howard Stern Show.

The company is headquartered in Brooklyn; more than one dozen team members are distributed globally from New Orleans to Hong Kong. Pressland also publishes News-to-Table ([3] ), a digital magazine dedicated to issues of media trust and transparency.

About Codebase Ventures Inc.

Codebase Ventures Inc. is a small, hands-on team of financial and technology experts who invest early in emerging technology. We make strategic investments in ambitious founders who aim to upend large markets and deliver the greatest value to shareholders. Through our subsidiary, Code Cannabis Investments, we pursue early-stage opportunities in hemp, CBD, legal cannabis and technology solutions for this fast-growing industry.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:

Brian Keane, Director

Investor Relations

Telephone: 1 (778) 806-5150


Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management’s current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “predicts”, “intends”, “targets”, “aims”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

SOURCE: Codebase Ventures Inc.

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